How many tennis balls can a passenger plane hold? During an interview with the Nation With Namo (NwN), Neeraj, an economics graduate from IIT, successfully answered this question within 15 minutes. He then joined a team dispatched to Tripura for voter data analysis ahead of elections. With a focus on non-BJP voting demographics, Neeraj’s team identified concerns to exploit in the BJP’s favor under the radar.
By utilizing graduates from India’s top engineering and business schools, political consultancies like NwN tap into valuable resources for data management and analysis. These graduates, seeking short-term opportunities due to the lack of campus recruitment, find lucrative, contractual job offers with promises of shaping the future.
In a strategic move in Tripura, Neeraj recommended constructing mud boundary walls for impoverished Jamatia tribe families, along with offering pairs of goats inside, attracting votes for the BJP. Despite being a contentious act, the party managed to claim victory in the Amarpur constituency.
As the Indian general elections approach, tech-savvy individuals from institutes like IIT and IIM play crucial roles in collating, studying, and analyzing voter data for campaign strategies. These politically neutral problem solvers work on polarizing speeches, fake news dissemination, and influence operations to sway voters, focusing on swing seats and young, impressionable demographics.
Political consultancies recruit talents with tech skills, mathematical abilities, and problem-solving acumen to streamline data analysis and managerial tasks. Graduates from IIT and IIM handle the technical aspects while aiding in decision-making processes for campaign strategies.
With a growing budget for the Indian general election, political consultancies strategize using data-backed decisions to swing votes. The secretive nature of these operations, including undercover operative work, requires a specific calibre of individuals, usually from IITs and IIMs, to navigate the charged-up environment effectively.
While Neeraj has moved on from the political consultancy space, individuals like Mohan continue to thrive in the fast-paced, money-flowing election campaigns, eagerly awaiting the shift of power from politicians to consultancies in running future election campaigns.