The head of the PCB Interim Management Committee, Zaka Ashraf, has announced that the broadcasting rights for the Pakistan Super League (PSL) for the next two years have been sold for the highest amount in the league’s history. The exact figure was not mentioned, but it is reported to be around Rs7.35bn or around $26m.
Naila Bhatti, the PSL Commissioner, shared that the domestic broadcast rights for PSL within Pakistan were sold to four bidders, with ARY Sports emerging as the frontrunner with the highest bid during the second round. The revenue from the sale of broadcasting rights will primarily go to the franchise owners, with 95% going to them and 5% to the PCB. This financial success for the franchise owners could attract more investors to the league.